Most bloggers and freelancers pay for more SEO tool than they actually use. This free SEO tool cost calculator shows what that habit costs: pick what you pay now, pick the alternative you're curious about, and see the difference per month, per year and over three years.
No signup. No email gate. Nothing to install. It runs right here on the page.
- Pick your current plan. The list covers entry plans from SEMrush, Ahrefs, Moz Pro, SE Ranking, Mangools, Ubersuggest, Serpstat, SpyFu, WebCEO, Raven Tools and SEOprofiler. Paying something else? Choose the custom option and type your monthly amount.
- Pick the tool you're considering. The results update instantly.
- Look at the yearly number, not the monthly one. Monthly differences look small. Yearly differences pay for a holiday.
Below the results you'll also get links to our hands-on reviews of the tools you selected, so you can check whether the cheaper option actually covers what you need before you switch.
Every price in the calculator is the entry-plan rate published on each tool's official pricing page as of July 2026. Where the advertised rate only applies with annual billing (Mangools, SE Ranking and Serpstat do this), the calculator says so next to the plan name.
These are the same numbers we use across the site, including our SEMrush alternatives comparison and the full Mangools review. When a tool changes its pricing, we update the calculator along with those articles.
One honest limitation: the calculator compares price, not features. A $29.90 plan and a $139.95 plan don't do the same things. The links under your result exist so you can check whether the gap matters for your workflow.
The most common switch readers make is SEMrush or Ahrefs to Mangools. That single move saves roughly $1,200 to $1,320 a year, and for solo bloggers and freelancers doing organic SEO the day-to-day workflow barely changes: keyword research in KWFinder, rank tracking in SERPWatcher, backlink checks in LinkMiner.
Try Mangools free, no credit card required, and run your own keywords through it before you cancel anything.
If you manage client reporting, the math is different. SE Ranking's pricing is higher than Mangools, but white-label reports are the feature agencies actually pay for.
They're the entry-plan rates each tool published as of July 2026. Where a price only applies with annual billing, the calculator says so next to the plan name. Tools change pricing a few times a year, so treat the output as a close estimate and confirm on the official pricing page before you switch.
Mangools Basic at $29.90 per month billed annually. It covers keyword research, rank tracking, SERP analysis and backlink checks, which is the core of what most bloggers and freelancers actually use. Ubersuggest sits in the same range and offers a $290 lifetime deal if you want to stop paying monthly entirely.
For most solo users, no. You lose PPC research, content marketing modules and some data depth. You keep the part that drives results: finding keywords you can rank for and tracking them. If you're not opening the advanced modules today, you won't miss them after switching.
No. Everything runs in your browser. Nothing you select or type gets sent anywhere, there's no email gate, and no cookies are attached to it. It's a small static tool, which is also why it loads instantly and works the same on mobile.
Entry-level SEO software costs anywhere from $29 to $299 a month, and most solo-friendly options land between $30 and $70. Full suites like Mangools start at $29.90/month. Narrower or agency-reporting tools cost more for less breadth: WebCEO starts at $36/month (Solo plan), Raven Tools at $49/month (Small Biz plan), and SEOprofiler at $69.95/month (Standard plan). Add any of these to the calculator above to see exactly how your current spend compares.