Raven Tools has a wide range of options ranging in price from $39 all the way to $399. Pricing is built around white-label client reporting rather than SEO depth, it’s the right tool for you if branded reports are your priority. It’s not what you’re looking for if you need serious keyword research or competitor analysis.
Overview:
- Best for: small agencies that need branded client reports without paying Semrush’s agency-tier prices.
- Not for: freelancers or bloggers who mainly need keyword research as you’ll outgrow this SEO tool fast
- Cheapest way: $39/month (Small Biz, billed annually)
| Plan | Price (Annual) | Price (Monthly) | Domains | Users | Position Checks |
| Small Biz | $39/mo | $49/mo | 2 | 2 | 1,500 |
| Start | $79/mo | $109/mo | 20 | 4 | 15,000 |
| Grow | $139/mo | $199/mo | 80 | 8 | 20,000 |
| Thrive | $249/mo | $299/mo | 160 | 20 | 25,000 |
| Lead | $399/mo | $479/mo | 320 | 40 | 30,000 |
Annual billing saves you 20-30% a year across every tier. Raven Tools does not have a permanent free tier, just a 7-day free trial, and you’ll need a credit card to start it.
Small Biz ($39/month annual): built for a single freelancer that manages one or two clients at a time. White labeling is limited here, you get a custom subdomain, email and report branding, not a full white-labeled experience. That upgrade only kicks in at the Grow level.
Start ($79/month annual): this is Raven’s real entry point for people using it professionally. This plan offers 20 domains and 15,000 position checks, which is a generous headroom. It’s also the plan Raven itself points to most in its own marketing.
Grow ($139/month annual): Full white-label reporting is unlocked at this level. You have your own domain, no Raven branding is visible to your clients at all. If reporting is the reason you’re considering Raven, this is the tier you should choose.
Thrive and Lead ($249 and $399/month annual): This tier allows you to scale domains and users for larger agencies. Past Grow, you’re mostly paying to have more seats and campaigns available to you, the feature set doesn’t change all that much.
Raven Tools is best in class for white-label client reporting. Reports pull from more than 25 data sources (Google Analytics, Search Console, Google Ads, Facebook Ads etc) into branded, automated PDFs your clients never have to know came from a third-party tool.
Domain and user limits are unusually generous. The Start plan’s 20 domains for $79/month beats what most competitors charge for a fraction of that price. Some tools charge more than $70/month just to add a single extra seat.
Rank tracking is flexible. You can choose keywords to be checked on a daily, weekly or monthly basis by device, zip code for local SEO, and have the data pulled from five different search engines.
The SEO toolkit itself is lackluster. Keyword research runs on a database with no built-in difficulty score, competitor research lacks the proper tools as well and the site auditor only covers a fraction of what Semrush or Ahrefs check for.
No AI visibility tracking. In 2026 this is a real shortcoming. Raven can’t tell you whether your brand shows up in ChatGPT or Google’s AI overview, and there’s no roadmap signal that it’s coming.
Annual plans lock you in. Once you’ve signed up to the annual plan, you’re locked in for the year, that means no refunds or upgrades after a month.
If you’re choosing between tools, Raven is your obvious choice but it loses on keyword research. Our Mangools review covers keyword research and SERP tracking more capably for a fraction of Raven’s price. The important caveat here is that it has no white-label reporting functionally at all. SE Ranking sits in between: it offers real SEO depth plus its own white-label reporting functionality, although at a higher price point than Raven’s entry tiers.
If branded client reports are the main job: Raven, starting at Grow ($139/month) for full white-labeling functionality.
If you need real keyword research too: pair Raven with a dedicated SEO tool, or skip Raven and go with a tool that offers both, check out our SEO tool cost calculator to compare total costs across setups.
Raven Tools is a single-purpose buy: white-label client reporting at an agency-friendly price. If this is what you’re looking for, Raven Tools most certainly delivers. The report builder by itself can justify the Grow plan’s $139/month for an agency with multiple clients. If you need a capable all-round SEO toolkit on the other hand, almost every other category-leading tool will be a better fit than Raven.
Raven Tools runs $39 to $399/month billed annually, or $49 to $479/month billed monthly. The $39/month Small Biz plan covers just 2 domains, most agencies need at least the $79/month Start plan for realistic headroom.
Yes, every Raven Tools account starts with a 7-day free trial. There’s no permanent free plan, and you’ll need to enter a credit card to activate the trial.
Grow, at $139/month billed annually. It’s the first tier with full white-label reporting, no Raven branding visible to clients, and 80 domains is enough headroom for most small agencies without overpaying for Thrive or Lead.
On monthly plans, yes, cancel or switch anytime with no penalty. Annual plans are contracts: no refunds, and you can only upgrade mid-term, not downgrade. Start monthly if you’re not certain you’ll stick with it.
For agencies that live and die by client reports, yes, the reporting layer alone is worth the Grow plan’s cost. For freelancers or bloggers who mainly need keyword research, no, the SEO toolkit is thin, and tools like Mangools cover that ground better for less.
SE Ranking costs more at the entry level but includes deeper keyword research and its own white-label reporting in one platform. Raven is cheaper to start and better at reporting specifically, but you’ll feel the gap if you need serious SEO research alongside it.